ABSolute Dominance in MERCOLÁCTEA 2011

A Guest Blog by Kátya Castro, Dairy Tech Team & GMS Coordinator, ABS Pecplan, Brazil

Santa Catarina is considered today one of the most prominent States of Brazil in the dairy industry, producing 5.5 million liters/day ranks 5th Nationally. The west part that concentrates 72% of the whole production of Santa Catarina has grown 15% annually, which is double the national average. It’s in this very prosperous region that is located Chapecó city that held the third edition of Mercolactea 2011 Dairy Show, from May 11th to 14th.

Bringing together the entire Dairy Industry Chain, focusing on new Technologies, Genetics and business promotion, Mercolactea 2011 received more than 26 thousand visitors and generated 85 million Reais in prospect business, according to information released by its Central Organizing Committee (COC).

“The Fair succeed in all aspects, sales, technology propagation and very positive impact on our sponsors image.” – Ricardo Lunardi, COC President.

The Show accomplishments were so that the Committee has already brought up new ideas for the next year, like creating the “Mercolactea stamp” for milk, cheese and dairy products that attest exceptional quality and innovation.

“The key to our success was integrating producers, dairy industry, universities, and all kinds of markets. That’s a very complete modern fair which has turned into a  dairy showcase.” –  Daniel Tozzo,COC Vice-President & Industry Coordinator

On the livestock side, the show had 1,000 animals exhibited, among Sheep and Holstein and Jersey dairy cattle, with 30 dairy exhibitors, coordinated by their breeders regional association “Núcleo dos Criadores de Bovinos”.

The judge  Larry Schirm and the ABS team at the Show – Chico Vanelli, Kátya Castro , Guilherme Werlangui

Judge Larry Schirm and the ABS team at the Show – Chico Vanelli, Kátya Castro , Guilherme Werlangui

ABS had splendid results at Mercolátea 2011! ABS genetics showed all its strength and quality and dominated the show ring from end to end! Just another good example of an integrated team work delivering customers the best results! Francisco Vanelli (Chico) is the regional ABS Rep that leads the Xanxere office team, and for more than 13 years he has developed in Santa Catarina a technical sale work focusing on the profitability and longevity of the dairy herds assisted by the team.

“A unique opportunity that ABS has provided us for bringing such a very high profile Judge, complimented by all the breeders, a complete success. Animals very well prepared, great cows and excellent heifers, that deserve to compete on the best dairy shows in Brazil. Congrats to all the breeders!  – Chico Vanelli, Regional Xanxerê/SC

Among the 144 head of Holstein in the show ring, 44 ABS sired animals topped the classes and most of them originated by GMS – Genetic Management System – mating recommendation, one of the main tools provided by ABS Pecplan Technical Service Team.

The Xanxerê office has four salespeople and GMS Evaluators, and the ABS Pecplan Dairy Tech Team training support.

 “The success of the fair is due to the quality of the animals exhibited, confirmed by the North American Judge Mr. Larry Schirm, that stated the animals judged could compete in the best dairy shows in the world. The high potential growing of our milk production is credited to the quality of the animals bred in our state and also by our producers exceling in making the Santa Catarina dairy chain one of the most important piece in the agribusiness section of SC State.” –  Enedi Zanchet, President Chapecó Dairy Breeders Association.

Larry Schirm has been judging dairy shows of all breeds for over 30 years and has judged National Shows on all continents, including several times here in Brazil over the past 20 years. “Larry’s judging was a great honor to me and I’ve nothing else to add but a big thank you for all the “private judging lessons” Larry kindly gave me during the show. I really appreciate that and it will be a lot of value to my knowledge of what is a real balanced, dairy and  profitable cow! Actually that’s what we could see at the ring most of the time, especially on the top cows and without losing the style, and I believe that’s a real trend. He did a great job, clear, consistent, very instructive to all the dairy breeders.”- Kátya Castro, GMS Coordinator, ABS Pecplan, Brazil.

But after all the work was done I also noticed a common theme – all the GMS that was used in these herds… and all the GMS evaluators that were also active leading and preparing the cows… these beautiful cows and heifers by these profit oriented sires were not created by accident. There is a plan in place in Santa Catarina and it includes using profit orientated sires and  using them correctly, with a plan, with a Genetic management System called GMS!” – Larry Schirm

ABS HOLSTEIN HIGHLIGHTS

Grand Champion Bull – TERRAS DE LUZ BOLTON EDY 164 – CRISTINA AIOLFI – IRANI/SC

Heifer Calf (Born after December 2010)
Champion: COSSER BRUNA 640369 DRAMATIC – DARCI COSSER – XAXIM/SC
Reserve Champion: YPOTI MAHOGANY YASSER 309 – CRISTINA AIOLFI – IRANI/SC
3 – LUCE ZAIRA MATSON – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC
4 – LUCE XARA HOMESTEAD – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC

Heifer Calf (Born September to November 2010)
Champion: YPOTI MEGA-MAN MILLA 272 – CRISTINA AIOLFI – IRANI/SC
Reserve Champion: ANALINA 620 GENEVA  – GELSON DALLA COSTA – CHAPECÓ/SC
3 – LUSKI 483 PENDLETON (409) – LUCIANO SARVACINSKI – CHAPECÓ/SC
4 – PROFILHOS NICOLE AFTERSHOCK – ITAMAR E DENILSO ALESSI – ERVAL VELHO/SC

Heifer Calf (Born July to August 2010)
Champion: ANALINA 616 DUNDEE (2006) – GELSON DALLA COSTA – CHAPECÓ/SC
3 – PROFILHOS KEITE GRANDVIEW – ITAMAR E DENILSO ALESSI – ERVAL VELHO/SC
4 – LUSKI 479 MEGA-MAN (297) – LUCIANO SARVACINSKI – CHAPECÓ/SC
5 – COSSER VANESSA 432646 GENEVA – DARCI COSSER – XAXIM/SC

Heifer Calf (Born March to May 2010)
Champion: YPOTI MENASHA BIBIANA 162 – CRISTINA AIOLFI – IRANI/SC
Reserve Champion: YPOTI HOMESTEAD TABATA 167 – CRISTINA AIOLFI – IRANI/SC
3 – TERRAS DE LUZ QUEYDY AFFIRMED 192 – ITAMAR E DENILSO ALESSI – ERVAL VELHO/SC

Yearling Heifer (Born December 2009 to February 2010)
Reserve Champion: LUSKI 463 SHOTTLE – LUCIANO SARVACINSKI – CHAPECÓ/SC
4 –  LUSKI 466 EDUARD – LUCIANO SARVACINSKI – CHAPECÓ/SC

Yearling Heifer (Born September to November 2009)
Champion: LUSKI 453 MORRIE – LUCIANO SARVACINSKI – CHAPECÓ/SC
Reserve Champion: ANALINA 579 LACROSSE – GELSON DALLA COSTA – CHAPECÓ/SC
3 – COSSER 124013 AFFIRMED – DARCI COSSER – XAXIM/SC
4 – ANALINA 592 DUNDEE – GELSON DALLA COSTA – CHAPECÓ/SC

Yearling Heifer (Born June to August 2009)
Champion: CLENAN DRAMATIC 371 – CLEDIA NIELAND – CHAPECÓ/SC
Reserve Champion: ANALINA 568 MISSION – GELSON DALLA COSTA – CHAPECÓ/SC
3 – PROFILHOS ZHEILA MONONA – ITAMAR E DENILSO ALESSI – ERVAL VELHO/SC
4 – LUCE VEDETE ROY – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC
5 – LUSKI 446 HOMESTEAD – LUCIANO SARVACINSKI – CHAPECÓ/SC

Yearling Heifer (Born March to May 2009)
Champion: WILLIANNA 150 EDUARD – CRISTINA AIOLFI – IRANI/SC
Reserve Champion: LUSKI 440 BOLTON – LUCIANO SARVACINSKI – CHAPECÓ/SC
3 – LUCE VELINA BRADLEY-S – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC
4 – LUCE VAIDOSA BRADLEY-S – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC
5 – DOBALDE BIANCA DRAKE – ERON PAULO BALDISSERA – CHAPECÓ/SC

Junior Champion 
ANALINA 616 DUNDEE – GELSON DALLA COSTA – CHAPECÓ/SC

Junior Champion

Junior Champion

Reserve Junior Champion
YPOTI MEGA-MAN MILLA 272 – CRISTINA AIOLFI – IRANI/SC

Reserve Junior Champion

Reserve Junior Champion

Junior Two-Year-Old Cow
Champion: YPOTI PRETINHA 100 MORRIE – CRISTINA AIOLFI – IRANI/SC
Reserve Champion: PROFILHOS MARIZI HOMESTEAD – ITAMAR E DENILSO ALESSI – ERVAL VELHO/SC

Senior Two-Year-Old Cow
Champion: CLENAN MC 219 LENOX – CLEDIA NIELAND – CHAPECÓ/SC
Reserve Champion: WILLIANNA 138 BOLTON – CRISTINA AIOLFI – IRANI/SC
3 – LUCE UANDY DRAKE – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC

Junior Three-Year-Old Cow
Champion: CLENAN MENINA 848 BRADLEY – CLEDIA NIELAND – CHAPECÓ/SC
3 – LUSKI 409 DUNDEE – LUCIANO SARVACINSKI – CHAPECÓ/SC
4 – LUSKI 423 DETECTIVE – LUCIANO SARVACINSKI – CHAPECÓ/SC
5 – LUCE UEILA DRAKE – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC

Senior Three-Year-Old Cow
Champion: CLENAN 35 F CAIPIRA EMAIL – CLEDIA NIELAND – CHAPECÓ/SC
Reserve Champion: CLENAN 89 TOUCHDOWN – CLEDIA NIELAND – CHAPECÓ/SC
3 – PROFILHOS NARA EMAIL – ITAMAR E DENILSO ALESSI – ERVAL VELHO/SC
4 – LUCE TIFANI DUNDEE – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC
5 – LUCE TERE CUMULUS – DARI NONNEMACHER – SÃO JOSÉ DO CEDRO/SC

Intermediate Champion Female
CLENAN MC 219 LENOX – CLEDIA NIELAND – CHAPECÓ/SC

Intermediate Champion

Intermediate Champion

Reserve Intermediate Champion Female
YPOTI PRETINHA 100 MORRIE – CRISTINA AIOLFI – IRANI/SC

H M Intermediate Champion Female
CLENAN MENINA 848 BRADLEY – CLEDIA NIELAND – CHAPECÓ/SC

Four-Year-Old Cow
Champion: ANALINA 492 REECE – CLEDIA NIELAND – CHAPECÓ/SC
Reserve Champion: CLENAN 270 TOUCHDOWN – CLEDIA NIELAND – CHAPECÓ/SC
3 – LUSKI VENTUINHA 378 ELIPSIS – CRISTINA AIOLFI – IRANI/SC
5 – LUSKI SOLUTA 376 DUNDEE – LUCIANO SARVACINSKI – CHAPECÓ/SC

Five-Year-Old Cow
Champion: MORRO DOS VENTOS ROY JORDAN CAMELOT 2303
CLAUDIR DE COSTA E VALDIR – CUNHA PORÃ/SC
3 – LUSKI SORAIA 369 DUNDEE – LUCIANO SARVACINSKI – CHAPECÓ/SC
5 – LUCE SUZI DRAMATIC – ERON PAULO BALDISSERA – CHAPECÓ/SC

Six-Year-Old Cow
Champion: COSSER JILO 46 T0UCHDOWN – DARCI COSSER – XAXIM/SC
Reserve Champion: LUSKI JAVA 336 FREDERICK – CRISTINA AIOLFI – IRANI/SC
3 – LUSKI KIKA 296 KEMVIEW – LUCIANO SARVACINSKI – CHAPECÓ/SC

Grand Champion Female
MORRO DOS VENTOS ROY JORDAN CAMELOT 2303 – CLAUDIR DE COSTA E VALDIR – CUNHA PORÃ/SC

Grand Champion

Grand Champion

Reserve Grand Champion Female
COSSER JILO 46 T0UCHDOWN – DARCI COSSER – XAXIM/SC

H M Grand Champion Female
ANALINA 492 REECE – CLEDIA NIELAND – CHAPECÓ/SC

ABS JERSEY HIGHLIGHTS

Heifer Calf (Born September to November 2010)

Reserve Champion
113453 D.A. JURISDICTION – AGOSTINHO E LUIZ DALL AC – QUILOMBO/SC

Yearling Heifer (Born December 2009 to February 2010)

Champion
TIMBAUBA 93 ELTON – CLOVIS E ENEDI ZANCHET – CHAPECÓ/SC

Yearling Heifer (Born September to November 2009)

Reserve Champion
245661 D.A. ELTON – AGOSTINHO E LUIZ DALL AC – QUILOMBO/SC

Reserve Champion Four-Year-Old Cow
ISADORA 104 VINDICATION DO S.A.B. – SERGIO ANTUNES BATALHA – CAPÃO ALTO/SC

Champion Longevity Cow
DINA 350 REMAKE DA ALVORADA – CASEMIRO MARIN – LAGES/SC

Sources: Núcleo dos Criadores de Bovinos de Chapecó (ACCB), Associação dos Criadores de Bovinos – www.accb.com.br, Assessoria de imprensa: Marcos A Bedin – MB Comunicação Empresarial/Organizacional, Comissão Central Organizadora – www.mercolactea.com.br

Photos: Ines Oliveira – Melfotografias – melfotografias@yahoo.com.br

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: